There are numerous marketing strategies and if you are unfamiliar with them, you will certainly be an easy target for many people who are eager to sell their product or make you buy their services, even though it is not something you would normally buy. If you are wondering how you can recognize a scam business and how to avoid being a victim of excellent PR management campaigns and become a not-so-proud owner of a lousy product, here’s what you have to know.
Why You Should Not Trust Reviews
It is needless to emphasize in particular that product reviews are often written by PR managers or an entire team of people for that matter! It’s a lucrative business and these companies just do what’s in their best interest. That is just one of many reasons why you should be skeptical about all sorts of consumer products that come with excellent and downright unbelievable reviews. In addition to that, there are consumer reviews that are written by consumers or users of the product, but these are just a few opinions selected in the sea of reviews that is simply put forward in order to make the potential buyer buy a product.
If everything suited everyone, everyone would be the exactly same person on this planet, and this is not the case.
There are numerous differences between people, who live on this planet, and they are not just your personal preference for something, but there are also socio-economical differences and various other aspects of each one person that it is almost impossible to make a product which will suit absolutely everyone.
Mattress Topper Reviews
Let’s say you are buying a mattress. First of all, there are numerous types of mattresses out there, and while some people are more than eager to buy a proper mattress other will want a mattress topper, which is easier to handle and put on any surface that you are sleeping on at the given moment. If you are reading mattress topper reviews for example, you are putting your trust into somebody else’s hands and basically trusting their experiences (given that they are real, and not manipulated for marketing purposes), but where does that leave you?
If you still want to hear the opinions of other customers, I suggest you to find reviews that will show both the advantages and disadvantages of the tested mattress toppers. Consumer Reports’ tests mattresses for durability, support and comfort and this guide may help you choose among innerspring, memory foam, hybrid and even organic mattresses.
Individuality and Comfort
As it has been mentioned on the beginning of this article, all of us are individuals who are different, and the world would be a rather boring place if it wasn’t so. That being said, when it comes to comfort, each individual will have different preferences which is correspondent with their individuality. Personally, I like to sleep on extremely hard surfaces and get really annoyed when the bed is too soft. There are some people who would agree with this claim, while there are of course those who would not. So, how can you trust me when I tell you my bed is comfortable? To me, it is certainly true, but it may be a bit different for you. So, my advice would be for everyone to try out a mattress for themselves before they buy it and do not even attempt to read mattress topper reviews.Read More